Slides Framework
  • “Industry luminaries regard Horst Schulze as the leading hotelier in the world, but his influence extends far beyond the hospitality business.”
    Dr. Tim Irwin, New York Times bestselling author and leadership authority


Excellence Wins

CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn't matter who you are or what you do, you want to become the best. You want to win, every time.

In Excellence Wins, Horst Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his career. His principles are both versatile and practical to leaders of every age, career stage, and industry. You don't need a powerful title or a line of direct reports—you have everything you need to use them right now.

Unleash the power of your true potential, own your career trajectory, and experience the game-changing proof firsthand. If you're searching for the blueprint to beating the competition and out-performing everyone around you, look no further than Excellence Wins.


“This book is a must-read for every manager, executive, and anyone who strives for excellence in their life.”
Kay C. James, president of the Heritage Foundation

Master Class

His principles have reshaped the concepts of excellence, service, and competitive advantage, transcending divisions of industry across the business landscape. In the Service Excellence Master Class with Arch and Tower Plus, Horst Schulze shares his expertise to help educate and inspire your teams, so that you can focus more on growing your business.

This 5-series, 29-video Master Class teaches how to create excellence at work, stay focused and grounded as a leader, define hospitality in life and in work, and utilize service standards. Arch and Tower advisors are available to help implement the tools and concepts in your own work.



No matter your business, three things are key to achieving excellence: people, systems, and service. As a recognized leader in the business and service worlds, Horst Schulze is uniquely qualified to work with your team to explore these concepts.

Past consulting and speaking clients include Chick-fil-A, Delta Airlines, Estée Lauder, BMW, Verizon, MarineMax, Andrews Distributing and RH. He also serves on boards that span multiple industries, including real estate, medical, hospitality and development.

From consulting to speaking and everything in between, Horst Schulze can work with your team to help discover your purpose and create excellence in every level. Contact us with consulting, speaking and media inquiries, or share your story and we can work with you to find the ideal opportunity.

Get in Touch

“… one of the most important and esteemed original thinkers in human development our world has seen.”
Richard J. Stephenson, founder and chairman of the board, Cancer Treatment Centers of America


A legend and leader in the hotel world, Horst Schulze's teachings and vision have reshaped the concepts of service and hospitality across industries.

Mr. Schulze's professional life began more than 65 years ago as a server's assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz Carlton Hotel Company in 1983. There Mr. Schulze created the operating and service standards that have become world famous.

During his tenure at The Ritz Carlton, Mr. Schulze served as President and COO responsible for the $2 billion operations worldwide. It was under his leadership that The Ritz Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award — twice.

In 1991, Mr. Schulze was recognized as "corporate hotelier of the world" by HOTELS magazine. In 1995, he was awarded the Ishikawa Medal for his personal contributions to the quality movement. In 1999, Johnson & Wales University gave him an honorary Doctor of Business Administration degree in Hospitality Management.

Most recently, Mr. Schulze has been honored as a “Leader in Luxury” by Travel Agent magazine and its sister publication Luxury Travel Advisor.

After leaving The Ritz Carlton Hotel Company, Mr. Schulze went on to found The Capella Hotel Group. This luxury hotel company managed some of the most elite properties worldwide, and gave Mr. Schulze the opportunity to further define the luxury hotel industry, receiving countless awards and recognitions.

Today, Mr. Schulze serves on various boards and acts as a consultant across industries. He recently completed his seminal book on creating excellence.

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